Stop paying or begging to get the attention of somebody else’s audience.
Learn how to gain, retain, and be worth their attention.
New to the Attention Podcast? Listen to these first.
April 29, 2022
In this episode, Dan Sanchez talks to Jason Widup who is the VP of Marketing at Metadata.io . We cover: - How others define audience - Jason's definition of audience and community - The future of audience growth and communit…
April 26, 2022
In this episode, Dan Sanchez talks to Pete Larkin who is the Senior Director of Marketing at Anglepoint . - The definition of thought leadership - His four quadrants of thought leadership - How thought leadership impacts aud…
April 4, 2022
In this episode, Dan Sanchez talks to Sheena Badani who is a Senior Director Of Marketing at Gong . - Creating a culture of creativity - Identifying clear owners for ideas - How they test ideas before fully launching them Th…
March 28, 2022
In this episode, Dan Sanchez talks to Carey Straetz who is the Head of Demand Generation at Mode Analytics . They cover: - The podcast she helped launch at her last company - The paid media and creative elements they used to…
March 25, 2022
In this episode, Dan Sanchez talks to Micah Zayner , a Senior Marketing Manager at Courier . They cover: - How to find the right communities. - Micah's early mistakes in integrating into those communities. - The key results …
March 14, 2022
In this episode, Dan Sanchez talks to Kathleen Booth who is the VP of Marketing Tradeswell . - How Kathleen is now approaching audience growth. - What it means to be audience-focused. - And the one thing you have to accompli…
Director of Audience Growth
Hi, 👋 I’m Dan Sanchez.
Friends call me Danchez. 😉
I'm the Director of Audience Growth at Sweet Fish and the host of this show.
I help B2B brands build audiences because, without one, you have to pay or beg somebody else to talk to theirs. If you want the leverage in your industry, you need to build your own to grow your reach, relevance, and revenue.
B2B marketers need this show right now!
"Love the mixture of solo episodes and interviews with marketers who really understand how to build an audience, not just hit an MQL quota."
Fantastic marketing & business principles for audience growth.
"I’m five episodes in and I love the fact that they are integrating the best of marketing and business principles for the sake of audience growth. As we know there is a big shift moving from being a …"