Attention: The Audience Growth Podcast

Attention: The Audience Growth Podcast

Stop paying or begging to get the attention of somebody else’s audience.
Learn how to gain, retain, and be worth their attention.

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Recent Episodes

How B2B Marketers Should Define a Company's "Audience" w/Jason Widup

April 29, 2022

In this episode, Dan Sanchez talks to Jason Widup who is the VP of Marketing at Metadata.io . We cover: - How others define audience - Jason's definition of audience and community - The future of audience growth and communit…

The Power of Thought Leadership in B2B Audience Growth w/Pete Larkin

April 26, 2022

In this episode, Dan Sanchez talks to Pete Larkin who is the Senior Director of Marketing at Anglepoint . - The definition of thought leadership - His four quadrants of thought leadership - How thought leadership impacts aud…

Gong's Process For Shipping Consistent Creative Content w/Sheena Badani

April 4, 2022

In this episode, Dan Sanchez talks to Sheena Badani who is a Senior Director Of Marketing at Gong . - Creating a culture of creativity - Identifying clear owners for ideas - How they test ideas before fully launching them Th…

What a Podcast Marketing Strategy Should Look Like w/Carey Straetz

March 28, 2022

In this episode, Dan Sanchez talks to Carey Straetz who is the Head of Demand Generation at Mode Analytics . They cover: - The podcast she helped launch at her last company - The paid media and creative elements they used to…

Step-by-Step Process for Distributing Your Content Into an Existing Community w/Micah Zayner

March 25, 2022

In this episode, Dan Sanchez talks to Micah Zayner , a Senior Marketing Manager at Courier . They cover: - How to find the right communities. - Micah's early mistakes in integrating into those communities. - The key results …

The Difference Between Content Marketing and Building a Media Company w/Kathleen Booth

March 14, 2022

In this episode, Dan Sanchez talks to Kathleen Booth who is the VP of Marketing Tradeswell . - How Kathleen is now approaching audience growth. - What it means to be audience-focused. - And the one thing you have to accompli…

About the Host

Dan Sanchez Profile Photo

Dan Sanchez

Director of Audience Growth

Hi, 👋 I’m Dan Sanchez.

Friends call me Danchez. 😉

I'm the Director of Audience Growth at Sweet Fish and the host of this show.

I help B2B brands build audiences because, without one, you have to pay or beg somebody else to talk to theirs. If you want the leverage in your industry, you need to build your own to grow your reach, relevance, and revenue.