Feb. 14, 2022

Audience Growth As Modern Public Relations w/Cassidy Shield

Audience Growth As Modern Public Relations w/Cassidy Shield

In this episode, Dan Sanchez talks to Cassidy Shield who is the SVP Marketing and Sales of at Narrative Science.

In this episode we cover: 

  • What you can expect with traditional media
  • What Narrative Science with a combo of paid ads, events, and organic social to build an audience
  • How owned media led to more earned media