TRAILER: Your Attention Please

WEBVTT 1 00:00:00.000 --> 00:00:05.980 Welcome to the trailer episode, I'm Dan Sanchez, my friends call me dances and 2 00:00:06.040 --> 00:00:09.580 if you've already read the title of this podcast, then you know what the 3 00:00:09.600 --> 00:00:13.600 show is about. This show is about the thing that marketers chase the thing 4 00:00:13.640 --> 00:00:17.660 that marketers want the thing that marketers dream of: Yes, we're talking 5 00:00:17.720 --> 00:00:22.680 about people's attention, how to get it, how to keep it, how to turn it into 6 00:00:22.720 --> 00:00:27.020 something more than just attention how to turn it into profits, how to turn it 7 00:00:27.040 --> 00:00:32.420 into community, how to turn it into an audience. The problem is its wicked 8 00:00:32.520 --> 00:00:36.960 hard, and even though this is supposed to be that trailer that promises you 9 00:00:37.120 --> 00:00:40.020 the world of all the different topics and things were going to be covering 10 00:00:40.060 --> 00:00:43.540 and all the things that I the export of going to impart to you the listener. I 11 00:00:44.440 --> 00:00:46.000 can't promise any of that, 12 00:00:47.520 --> 00:00:51.620 because I don't have the answers. I've built a few small audiences, sometimes 13 00:00:51.780 --> 00:00:56.520 just from sheer paid media, pushing it sometimes from accident, sometimes from 14 00:00:56.860 --> 00:01:00.300 just being at the right time at the right place. But even after that I 15 00:01:00.960 --> 00:01:05.820 don't have a clear formula. I don't have a clear way of building an 16 00:01:05.920 --> 00:01:06.360 audience, 17 00:01:07.540 --> 00:01:12.280 but I want to fix that. I want to have a clearer picture of what it takes 18 00:01:12.780 --> 00:01:17.880 because, let's be honest, we all wish we had one because we're paying through 19 00:01:17.920 --> 00:01:21.520 the roof to be in front of somebody else's audiences or begging some other 20 00:01:21.720 --> 00:01:24.200 media company to be in front of theirs. 21 00:01:25.340 --> 00:01:27.500 Would it be awesome if we had our own? 22 00:01:28.540 --> 00:01:33.140 That's the dream and that's what I want to try to figure out here on this show, 23 00:01:34.620 --> 00:01:37.960 I want to ask experts. I want to talk to layman. I want to talk to the people 24 00:01:38.000 --> 00:01:43.420 in the trenches who were doing it, building it or getting there slowly, 25 00:01:43.460 --> 00:01:46.380 but surely to uncover some of the answers, 26 00:01:47.900 --> 00:01:51.280 because, honestly, right now, all I have is more questions. I have more 27 00:01:51.360 --> 00:01:55.760 questions than answers and that's what this show is going to be about finding 28 00:01:55.820 --> 00:01:59.420 the answers to the questions. I want to take you on a journey to figure out 29 00:01:59.580 --> 00:02:03.840 some of the answers to why independent creators are so much better building 30 00:02:03.860 --> 00:02:05.080 audiences than companies. 31 00:02:06.480 --> 00:02:09.600 Is it really worth it buying an audience? If you are a company, 32 00:02:10.720 --> 00:02:13.060 how do you hire the right employees to build an audience, 33 00:02:14.320 --> 00:02:16.960 and is there something wrong with our content, or do we just need to be 34 00:02:17.040 --> 00:02:19.680 promoting it better and more 35 00:02:20.780 --> 00:02:22.420 in order to grow an audience 36 00:02:23.760 --> 00:02:27.580 all those things were going to be exploring in this show. So if those 37 00:02:27.640 --> 00:02:30.780 things sound interesting to you, if you'd love to learn the answers as much 38 00:02:30.800 --> 00:02:31.280 as I do 39 00:02:32.480 --> 00:02:34.160 tap subscribe, let's see where we can go 40 00:02:35.240 --> 00:02:36.640 and don't forget to call me dances. 41 00:02:38.960 --> 00:02:38.980 A